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Winning Moves: Cases in Strategic Management
by:Alfred A. Marcus
In this comprehensively revised second edition of Alfred Marcus popular text, Winning Moves: Cases in Strategic Management, the author examines the companies introduced in the first edition to demonstrate how the moves that top management teams made have changed the landscape for the companies and the industries in which they compete. Professor Marcus...
In this comprehensively revised second edition of Alfred Marcus popular text, Winning Moves: Cases in Strategic Management, the author examines the companies introduced in the first edition to demonstrate how the moves that top management teams made have changed the landscape for the companies and the industries in which they compete. Professor Marcus examines the rivalries between pairs of competing firms-Coke and Pepsi, AMD and Intel, Barnes and Noble and Amazon.com, Acer and Dell, Best Buy and Circuit City, Wal-Mart and Spartan, Morgan Stanley and Charles Schwab, Time Warner and Disney, Monsanto and DuPont, and Ecolab and JohnsonDiversey. By pairing the companies, the author enables instructors to divide the class into teams, providing a rich opportunity for students to analyze and criticize past moves and strategize future moves. This book has multiple uses as either a standalone volume in case analysis classes or a supplement to any strategic management text, and it offers flexibility it can be used with any undergraduate, executive education, or MBA strategy text.
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