We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental up to 14 days – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
Which Ad Pulled Best?
Which Ad Pulled Best? 10th Edition is a workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 40 recent ads, divided into 20 pairs and printed in full color....
Which Ad Pulled Best? 10th Edition is a workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 40 recent ads, divided into 20 pairs and printed in full color. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best by comparing their answers to actual research results. The currency of the ads, interviews from professionals in the field, focused narrative on the principals of effective print advertising and low text price make this an effective and efficient supplement in Marketing and Advertising courses.Please note, the author recommends that people not purchase the book unless they will have access to Instructor's Guide or Answers Key. Reviewers rate the book highly when they have access to the Instructor's Guide and poorly when they do not. If you are a college instructor or advertising professional and have been trying unsuccessfully to obtain a copy of the guide, please contact the publisher at mhhe.com. Or you may contact the author at firstname.lastname@example.org.
Out of Stock
We're fresh out of that one today.
So sorry. Try back another time as our inventory fluctuates daily.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.