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What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win
Lead and Succeed Like the World’s Greatest Business Innovator There’s no accounting for Steve Jobs’s mind. He just didn’t think the way the rest of the world does. Regarded by many as the most innovative and influential business leader of our time, Jobs was a visionary beyond compare. He was why Apple is Apple and everyone else is everyone else. We can’t...
Lead and Succeed Like the World’s Greatest Business Innovator There’s no accounting for Steve Jobs’s mind. He just didn’t think the way the rest of the world does. Regarded by many as the most innovative and influential business leader of our time, Jobs was a visionary beyond compare. He was why Apple is Apple and everyone else is everyone else. We can’t transform ourselves into Steve Jobs. How he put his ideas into action, however, was systematic, efficient, focused, and smart. And this you can do. What Would Steve Jobs Do? presents the six-part business model Jobs applied to make Apple the most valuable publicly traded manufacturing corporation in the world and the global model for business excellence. While the results of this model can be profound, each step is something you can easily focus on with clarity and purpose: Customer—Understand your customers so well that you know what they want more than they do. Vision—Don’t stop thinking at “new product”; synthesize your ideas, products, and technologies around a specific game-changing customer issue. Culture—Create an environment filled with people who consider “can’t” a bad word. Product—Approach your product as something that can change the world— not just something to beat the competition or get a job done. Message—Deliver a message so compelling that it becomes an extension of the product itself. Personal Brand—Make people think constancy, promise, and trust when they think of you. Steve Jobs was a true original. What we’ve all learned from him is incalculable. And what we can continue to learn from him will shape the world. Transform your organization, recast your future, and do your part to redefine our world using the wisdom and foresight of the greatest business sage in generations.
WHAT'S BONUS TIME?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 12/19*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 8/8 (11PM PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.