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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
by:Steve Blank, Bob Dorf
Power your startup to success with The Startup Owner's Manual.This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.Whether you're launching a physical channel startup or one that will sell through web/mobile...
Power your startup to success with The Startup Owner's Manual.This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:Use the Customer Development method to bring your business idea to lifeConduct your search for a scalable, profitable business modelIncorporate the Business Model Canvas as the organizing principle for startup hypothesesFind Product-Market fitGet, Keep and Grow customersFuel growth with metrics that matterAvoid the 9 deadly sins startups commit most oftenThe Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.
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