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The new bible of sponsorship! At last, a comprehensive how-to guide that shows exactly how sponsorship has evolved from simple signage and hospitality to sophisticated and objective-oriented partnerships. Best-selling authors Kim Skildum-Reid and Anne-Marie Grey provide a step-by-step approach to securing enormous sponsorship benefits by showing...
The new bible of sponsorship! At last, a comprehensive how-to guide that shows exactly how sponsorship has evolved from simple signage and hospitality to sophisticated and objective-oriented partnerships. Best-selling authors Kim Skildum-Reid and Anne-Marie Grey provide a step-by-step approach to securing enormous sponsorship benefits by showing how to find sponsors, how to secure them, and most importantly, how to keep them. This latest, fully updated edition of The Sponsorship Seeker's Toolkit (and accompanying CD) provides an up-to-date strategy for managing sponsorship in today's fiercely competitive market. The Toolkit is full of easy-to-use tools, techniques, resources, and templates, creating a complete framework for novices and enhancing the skills of seasoned professionals. Who will benefit from this book? Anyone seeking or servicing corporate sponsorship, including: sporting events, organisations, and athletes; community events, programs, and festivals; cultural organisations and museums; causes; associations and other membership organisations; educational, medical, and research institutions; stadiums, theatres, arenas, and other venues; parks, zoos, and recreational areas; and government programs and events.
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