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The Social Media Manifesto: A Guide to Using Social Technology to Build a Successful Business
The Social Media Manifestois a handbook to enable leaders from across the whole business to understand how social technology can be incorporated into their business, with practical advice, case studies, and insights from global thought leaders. While social media marketing has been widely covered in various books, the application of social technology...
The Social Media Manifestois a handbook to enable leaders from across the whole business to understand how social technology can be incorporated into their business, with practical advice, case studies, and insights from global thought leaders. While social media marketing has been widely covered in various books, the application of social technology across wider business functions and its role within the whole business is still an emerging area for understanding. Hallam is uniquely placed to write this and to include case studies of companies he has worked with to provide insight into how a social business is successfully built. He argues that this is not just about technology or marketing, but about human insight, the way people work together, and the organizational culture. Case studies include: Google IBM News International Spotify Unilever
WHAT'S BONUS TIME?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 12/19*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 8/8 (11PM PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.