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The Practice of Public Relations (11th Edition)
by:Fraser P. Seitel
Fraser P. Seitel provides a candid resource in his book entitled The Practice of Public Relations (11th Edition), ISBN 9780136088905. Incorporating a comical and entertaining writing style, this textbook sets the college and university student up for success in the current realm of public relations while providing specific coverage of social media and...
Fraser P. Seitel provides a candid resource in his book entitled The Practice of Public Relations (11th Edition), ISBN 9780136088905. Incorporating a comical and entertaining writing style, this textbook sets the college and university student up for success in the current realm of public relations while providing specific coverage of social media and ethics. Effective text features are integrated throughout this book to ease the flow of understanding including current case studies, interviews, as well as news photographs. Each chapter boasts a myriad of features including ethical questions, background information on issues, and Internet-geared questions. Fraser P. Seitel is an expert in the field of public relations with over 30 years of practice in the arena. He has served as senior vice president and director of public affairs for Chase Manhattan Bank, created Emerald Partners, a management and communications consultancy, and also became senior counselor at the world's largest public affairs firm, Burson-Marsteller. Seitel has become a frequent participant on several television shows as well including Fox News Channel's The O'Reilly Factor, Fox and Friends, Rivera Live, Fox Weekend, and On the Record with Greta Van Susteren, MSNBC's The News with Brian Williams and Nachman, CNBC's Wall Street Journal Report, as well as CNN's Connie Chung Tonight, Inside Politics, and Larry King Live. Seitel artfully organizes the concepts within the pages of The Practice of Public Relations (11th Edition), ISBN 9780136088905 across 19 chapters. Topics discussed in this textbook include the growth of public relations, communication, public opinion, management, ethics, the law, research, and print media relations. Other topics presented are electronic media relations, employee relations, multicultural community relations, government, consumer, and international relations, public relations writing, integrated marketing communications, public relations and the Internet, and finally crisis management.
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