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The Power of Advertising (Classic Reprint)
by:A. O. Richardson
Notwithstanding the rapid development in recent years there are still too many instances to be found in which Advertising is not taken as seriously as it should be. There is too much groping in the dark, too many decirions based on mere surface reasoning, too little recognition of the latent power of this twentieth century business developer, too many...
Notwithstanding the rapid development in recent years there are still too many instances to be found in which Advertising is not taken as seriously as it should be. There is too much groping in the dark, too many decirions based on mere surface reasoning, too little recognition of the latent power of this twentieth century business developer, too many kindergarten schemes in operation, and altogether too much conservatism. A better understanding will come of course, but, in the meantime, many producers are missing gilt-edged opportunities. In compiling this book I have aimed to keep it free from theories, to give results of actual experiences and to strengthen the readers belief in the fact that Advertising carefully, judiciously, and skilfully handled can be made both profitable and progressive. THE AUTHOR. March(Typographical errors above are due to OCR software and don't occur in the book.)About the Publisher Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org
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