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Bradley Schiller's The Micro Economy Today (McGraw-Hill Economics), ISBN 9780077247416 is an engaging text that boasts strengths of readability, policy orientation, and pedagogy. Schiller finds intriguing ways to present both domestic and global economic news to students in a way that grabs their attention and holds it throughout. Policy issues are at the...
Bradley Schiller's The Micro Economy Today (McGraw-Hill Economics), ISBN 9780077247416 is an engaging text that boasts strengths of readability, policy orientation, and pedagogy. Schiller finds intriguing ways to present both domestic and global economic news to students in a way that grabs their attention and holds it throughout. Policy issues are at the core of this resource with each chapter ending with the inclusion of such to emphasize the markets vs. government predicaments. Realistic facts and applications are included throughout making the topic of a micro economy more pertinent to users. This text also boasts being the only principles text that 'presents all macro theory in the single consistent context of the AS/AD framework.' Chapters within Schiller's The Micro Economy Today (McGraw-Hill Economics) are succinctly organized into seven different parts. Part 1, entitled 'The Economic Challenge' includes detailed chapters on the core issues of economics, specifics on the U.S. economy, the art of supply and demand, and the role of government in the economy. This section also includes its own appendix focusing on using graphs. Part 2 zones in on the basics of 'Product Markets' with two chapters devoted to consumer demand and the costs of production. An appendix on indifference curves is attached to one of the chapters in this section. Part 3 details the 'Market Structure' and includes chapters addressing competitive firms and markets, monopolies, oligopolies, and monopolistic competition. 'Regulatory Issues' are the subject of part 4. Chapters within this section lend themselves to subjects such as the deregulation of businesses, environmental protection, and 'The Farm Problem.' Part 5 entitled 'Factor Markets: Basic Theory' incorporates the subjects of the labor market, labor unions, as well as financial markets while part 6, 'Distributional Issues' tackles popular topics such as taxes, welfare, and social security. Closing out the book in part 7 is 'International Trade.' This section devotes itself to international trade, international finance, and lastly, global poverty.
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