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The Media of Mass Communication (10th Edition)
Media of Mass Communication, The (10th Edition - ISBN 9780205693054) is the latest (improved) version written by Joshua Vivian. It is often described as being ‘more compelling' than the previous edition because it encourages media awareness while offering a more coherent perspective on various issues that media professionals and mass communication...
Media of Mass Communication, The (10th Edition - ISBN 9780205693054) is the latest (improved) version written by Joshua Vivian. It is often described as being ‘more compelling' than the previous edition because it encourages media awareness while offering a more coherent perspective on various issues that media professionals and mass communication students are likely to face in the real world. It goes beyond just discussing the fundamentals principles of media literacy by covering contemporary media issues and showing students how important mass communication is in relaying information and in affecting culture. It also explains how media institutions and new processes for disseminating information are used these days. Media of Mass Communication, The (10th Edition) is a comprehensive textbook that covers the new media landscape, media economics, the so-called ‘fading' industries (such as print media), and the current media infrastructure. Author Joshua Vivian also covered recent issues and trends and gives compelling insight on continuous developments and changes in mass media. Topics like mass media law and ethics, and how mass media relates to political systems, society, and individuals force students to think about and realize the role of mass communication in their daily lives and the world around them. This book also encourages the reader to be responsible media practitioners in the future. The chapter on media research is an excellent reference on history, effects, and content of mass media. A helpful media package is included wit this edition to accompany the examples. The author hopes to encourage students to become better media practitioner in the future, whether they go into advertising, public relations, journalism, or any related field.
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