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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
by:Clayton M. Christensen
The bestselling classic on disruptive innovation, renowned author Clayton M. Christensen.His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller, innovation expert Clayton Christensen shows how even the most outstanding companies can do everything rightyet still lose market leadership....
The bestselling classic on disruptive innovation, renowned author Clayton M. Christensen.His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller, innovation expert Clayton Christensen shows how even the most outstanding companies can do everything rightyet still lose market leadership. Read this international bestseller to avoid a similar fate.Clay Christensenwho authored the award-winning Harvard Business Review article How Will You Measure Your Life?”explains why most companies miss out on new waves of innovation. No matter the industry, he says a successful company with established products WILL get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.Sharp, cogent, provocative, and one of the most influential business books of all timeThe Innovator’s Dilemma is the book no manager or entrepreneur should be without.Published by Harvard Business Review Press.
WHAT'S BONUS TIME?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 12/19*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 8/8 (11PM PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
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