We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental up to 14 days – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
The Innovator's Dilemma: The Revolutionary National Bestseller That Changed The Way We Do Business
by:Clayton M. Christensen
Harvard professor Clayton M. Christensen demonstrates in the most revolutionary business hook in years why outstanding companies that did everything right -- were in tune with the competition, listened to customers, and invested aggressively in new technologies -- still lost their market leadership when confronted with disruptive changes in technology and...
Harvard professor Clayton M. Christensen demonstrates in the most revolutionary business hook in years why outstanding companies that did everything right -- were in tune with the competition, listened to customers, and invested aggressively in new technologies -- still lost their market leadership when confronted with disruptive changes in technology and market structure...and he tells how to avoid a similar fate as business races online into the 21st century. The Innovator's Dilemma eloquently demonstrates a shattering paradox -- that the best of conventional good business practices can ultimately weaken a great firm. Over time, mainstream customers will initially reject important breakthroughs or disruptive technologies, leading firms to allow strategic innovations to languish. The solution? Create a subsidiary entirely focused on the emerging market, one that is free to be visionary while courting an unorthodox customer base and staying poised to catch the next great wave of industry growth. Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about business books of our time -- and something that none of today's executives will dare to be without.
Out of Stock
We're fresh out of that one today.
So sorry. Try back another time as our inventory fluctuates daily.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.