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Teachers of advertising will find the list of questions at the end of each chapter helpful in testing the students knowledge of --the subjects discussed. It is a good plan to encourage the study of current advertisements appearing in the magazines and local newspapers and show how they illustrate the principles set forth in these pages. After the fourth...
Teachers of advertising will find the list of questions at the end of each chapter helpful in testing the students knowledge of --the subjects discussed. It is a good plan to encourage the study of current advertisements appearing in the magazines and local newspapers and show how they illustrate the principles set forth in these pages. After the fourth lesson the students should take up the writing of advertisements, beginning with a help wanted ad, one being assigned each week as part of the home work, the instructor at first furnishing the material upon which they are to be based. The author desires to express his indebtedness for valuable assistance rendered him by Frank Presbrey, of the Frank Presbrey Company, I nc.; O. H. Blackman, president of theB lackman Company; Lewellyn Pratt, former vice president of the Associated Advertising Clubs of theW orld; Harold J. Mahin, of the O. J. Gude Co.; Louis Wiley, business manager of theN ew York Times; Roy W. Johnson, of Collin A rmstrong, I nc.; Joseph H. A ppel, advertising manager of John Wanamaker; George H. Larke, advertising manager of theN ew York World; A. W. Erickson, president of theE rickson Company; Harry Levey, of the Harry Levey Service Corporation; C. H. Plummer, of theN ew York City Car Advertising Co.; W. Livingston Larned, vicepresident of theE thridge Association of A rtists; W. B. Ruthrauff, of Ruthrauff Ryan; Jesse H. Neal, executive secretary of Associated Business Papers, I nc.; Ralph Starr Butler, advertising manager of the United States Rubber Company; Benjamin Sherbow, George P. Metzger, of Hanff Metzger; H. J. Kenner, executive secretary of theN ational Vigilance Committee of the A. A. C. W.; Robert E. Ramsay, advertising manager of the American Writing Paper Company, E. H. Schulze, of theM aking it Pay Corporation and Harry Varley of the George Batten Company. Credit is also due toP (Typographical errors above are due to OCR software and don't occur in the book.)
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