We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental up to 14 days – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
The Danish Fashion Industry on the North-German Market: Improvements of the Danish fashion industry's competitive power on the North-German market
The thesis explores how the Danish fashion industry can improve its competitive power on the North-German market: First, the North-German market is analysed, using PEST and Porter’s Five Forces. The competitive situation is sound and the Germans show a growing interest for Danish fashion. The market offers one of the highest purchasing power parities...
The thesis explores how the Danish fashion industry can improve its competitive power on the North-German market: First, the North-German market is analysed, using PEST and Porter’s Five Forces. The competitive situation is sound and the Germans show a growing interest for Danish fashion. The market offers one of the highest purchasing power parities in the country and an increasing demand for medium-priced clothing. Second, Robert M. Grant’s framework for analysing internal resources and capabilities is applied. The data illustrates that the fashion companies are similar; they have low marketing budgets and their key strengths are brand profiles and design. Third, Bettis and Prahalad’s theory: The Dominant Logic uncovers how the three identified dominant logics affect the Danish fashion industry: the one-way communication strategy, a lack of web-shops and missing co-operation internally in the industry. The keyword to success is co-operation within the fashion field. Four identified issues will improve the industry’s competitive power: understanding the German culture, co-operation within the industry, innovation of both the communication strategy and the online appearance.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.