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The Art Appeal in Display Advertising (Classic Reprint)
by:Frank Alvah Parsons
Poster Arrangement in Which the Appeal Is Made Through Sentiment, Quaintness, the Unusual, and an Interesting Decorative Arrangement Frontispiece FACING PAGE AS plendid Piece of Prestige-building Copy; Dynamic inS tyle, with Illustrative Symbol Harmonious inC hoice and Arrangement 4A Piece of Descriptive Copy; Static inS tyle, Overdone inC hoice and...
Poster Arrangement in Which the Appeal Is Made Through Sentiment, Quaintness, the Unusual, and an Interesting Decorative Arrangement Frontispiece FACING PAGE AS plendid Piece of Prestige-building Copy; Dynamic inS tyle, with Illustrative Symbol Harmonious inC hoice and Arrangement 4A Piece of Descriptive Copy; Static inS tyle, Overdone inC hoice and Number of Symbols, Bad in A rrangement, Chaotic and Commonplace in Result 4M adonna Illustration Presenting an Appeal Through the Qualities of Spirituality, Unaffectedness, Calmness, Dignity, andR epose; Qualities Relevant to theM adonna I dea .... 6M adonna Illustration Offering an Appeal Through the Qualities of Voluptuous Womanhood and Worldly A ssociations; Qualities Irrelevant to theM ental I mage of aM adonna, Bringing Up A nother Set of Associations 6A nI dea Graphically andS ymbolically Expressed, Showing a Purpose and an I deal, Instead of Emphasizing Individual and Petty Benefits 8A Living-room Environment in Which Each Useful Article Is Made to Function andE ach Decorative One toD ecorate. There Is an Appeal Here Both to Intelligence and toT aste, the Fundamental Essentials of A ny Art iV ppeal. These A re Necessary toE very Piece of Display 8A nE nvironment in Which Scale Relationships, Form Harmonies, and Decorative Placings, A re I gnored. See Mantel and Lighting Fixture.(Typographical errors above are due to OCR software and don't occur in the book.)About the Publisher Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text.
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