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The Art and Science of Advertising (Classic Reprint)
Preface oT his is a book about advertising. It assumes to indicate in orderly fashion what the author believes to be the fundamentals of advertising. It does not pretend to be a text book for students, or a manual for the advertiser. I do not believe I have been able to say the last word upon a great subject, which has but just now become a topic for...
Preface oT his is a book about advertising. It assumes to indicate in orderly fashion what the author believes to be the fundamentals of advertising. It does not pretend to be a text book for students, or a manual for the advertiser. I do not believe I have been able to say the last word upon a great subject, which has but just now become a topic for serious discussion and research. Much that is said will be repudiated by some practitioners of advertising, and doubtless some of it will speedily be disproved. There has been no attempt to gather and assimilate the writings of others. All here set down is as it lay in my mind, stated as simply as may be; the result of many years practise and study of advertising, in some of its relations and developments. It is the great disadvantage of this great profession that it has practically no literature. There is no book, for example, giving the scientific genesis of advertising; and there is no book adequately treating of it as a trade. There are several interesting books upon phases of advertising, chiefly relating to the practise of the art of writing advertisements. There are several books the titles of which would lead one to assume that they treat of the scientific basis of advertising; but they are superficial and insufficient.(Typographical errors above are due to OCR software and don't occur in the book.)About the Publisher Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org
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