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Students interested in developing better academic writing skills will find Technical Communication (12th Edition) - ISBN 9780205779642 extremely useful. It is an essential tool especially for business majors. Suitable from introductory-level to advanced writing courses, this textbook starts with basic foundational concepts and explains technical and...
Students interested in developing better academic writing skills will find Technical Communication (12th Edition) - ISBN 9780205779642 extremely useful. It is an essential tool especially for business majors. Suitable from introductory-level to advanced writing courses, this textbook starts with basic foundational concepts and explains technical and business communication. John M. Lannon and Laura J. Gurak make sure to use a user-friendly tone so as not to overwhelm beginners. They introduce the reader to technical communication, discussing it as a digital and human activity, how it plays many roles, and how it is needed in most careers. They also explain the characteristics of effective technical communication. The book then proceeds to chapter about meeting the needs of specific audiences, persuading readers, weighing the ethical issues, teamwork and global considerations, and an overview of the technical writing process are discussed. In the section called ‘Research Process,' thinking critically, evaluating and interpreting information, and summarizing research findings and other complex information are covered. Students can also learn about organizing readers, editing for a professional style and tone, designing visual information, and designing pages and document. The last part of the book is dedicated to specific documents and applications where designing and testing documents for usability, memos, email and instant messaging, workplace letters, resumes and other job-search materials, technical definitions, and technical descriptions, specifications, and marketing materials are covered. Lannon and Gurak also discuss instructions and procedures, informal reports, formal analytical reports, proposals, oral presentations and webinars, web pages, blogs, wikis, and social networks. Technical Communication (12th Edition) is consistently up-to-date and offers relevant information. It comes with plenty of study tools, such as project suggestions and checklists, plus a useful appendix guide to CSE, APA, and MLA formats.
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