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Strategic Management: Concepts
by:Fred R. David
A top-selling textbook by Fred R. David, Strategic Management: Concepts (13th Edition) (ISBN 9780136120995) introduces students to the strategies, contemporary research, and the fundamental concepts of management, with the aim of honing them into becoming effective managers in the future. Designed to promote classroom discussion, it also provides rich...
A top-selling textbook by Fred R. David, Strategic Management: Concepts (13th Edition) (ISBN 9780136120995) introduces students to the strategies, contemporary research, and the fundamental concepts of management, with the aim of honing them into becoming effective managers in the future. Designed to promote classroom discussion, it also provides rich insights and questions on present issues facing management, and stresses the critical role of general managers as representatives of company owners and stockholders. The author opens Strategic Management: Concepts (13th Edition) by sharing an example on the nature of a ‘strategic management cohesion' case using the story of Google, Inc., and then discusses the importance and relevance of the vision and mission of an organization. Fred R. David also shares ideas in handling resources, internal and external assessment, and strategy analysis and choice. The book explains how to implement strategies and the issues that affect them in terms of operations, management, finance/accounting, MIS, and marketing. This 13th edition is often praised for its exercises, all intended to make students think critically about problems like the global recession and how they affect an organization. All of the chapters have been made shorter and integrate themes such as global factors affecting business, e-commerce, and the changing environment (ecology) and how it influences business decisions. Critics often describe this updated reference timely, exciting, informative, and valuable. By the end of the course, students are expected to have developed the perspective and shrewd analysis of an effective corporate manager in dealing with real-life challenges in business.
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