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Start Up!: How to start a successful business from absolutely nothing - what to do and how it feels
by:Liz Jackson, Michael Spain
A practical, personal guide to starting a successful business from absolutely nothing. This is the much needed start up guide for the ordinary hero. The majority of the 400,000 start ups per year in the UK alone are ordinary people, with no handy cash reserves or extensive business background. Yet most start up books are by people who have either or...
A practical, personal guide to starting a successful business from absolutely nothing. This is the much needed start up guide for the ordinary hero. The majority of the 400,000 start ups per year in the UK alone are ordinary people, with no handy cash reserves or extensive business background. Yet most start up books are by people who have either or both of these. This is a book they will relate to as well as need. There is a strong market for narrative style start up books, entrepreneurs want to know as much as they possible can about how other people started up. Would-be entrepreneurs want to know as much as they possibly can about how other people started up - they buy and read voraciously The Global Entrepreneurship Monitor (GEM) 2004 shows a big rise in female start-up activity yet the vast majority of entrepreneurial books are written by men Unique style: A brilliant combination of inspiring and very readable narrative with practical advice and how to. Liz Jackson is now a very successful on the speaker circuit - her profile is very high and this sells books Small Business isstill a growing market - the proportion of people expecting to start a business over the next 3 years has increased significantly. Liz went blind in her first year of starting up. It makes her achievements all the more remarkable and will guarantee great PR coverage for the book. This book appeals to the ordinary entrepreneur-the majority. The title was even decided by them, by a poll on start up website www.flyingstartups.com
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