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Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products
by:Brian C. Burns, Tom U. Snyder
Create new markets for your innovative offering using the field-proven Maverick Method! Developing an innovative product that breaks all the rules of the market is the first step to success in today’s economy. Now, how do you get it organizations to purchase it? Selling in a New Market Space reveals the sales secrets of the companies that have taken their...
Create new markets for your innovative offering using the field-proven Maverick Method! Developing an innovative product that breaks all the rules of the market is the first step to success in today’s economy. Now, how do you get it organizations to purchase it? Selling in a New Market Space reveals the sales secrets of the companies that have taken their “disruptive innovation” offerings to the greatest heights. What you need for ultimate success is a team of Maverick Sellers--people who use sales techniques that are as innovative as the product they’re selling. This new type of salesperson understands that conventional methods serve only to doom new innovations to failure. Selling in a New Market Space explains how to build highly successful sales teams that create markets from scratch by: Articulating a compelling vision for the future Pinpointing your target market Controlling the decision making process Exposing exactly how large organizations make product selections Throughout the book, the authors weave true-life case studies illustrating how the Maverick Method has resulted in landmark deals and long-term success for innovative new products. Don’t squander a once-in-a-lifetime opportunity. Use Selling in a New Market Space to ensure your get maximum revenue potential from your new offering.
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