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Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
Question Based Selling ( QBS®) is a commonsense approach to sales, based on the theory that “what” salespeople ask-and “how” they ask-is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn your customer’s needs.How do you uncover a prospect’s needs? By asking questions....
Question Based Selling ( QBS®) is a commonsense approach to sales, based on the theory that “what” salespeople ask-and “how” they ask-is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn your customer’s needs.How do you uncover a prospect’s needs? By asking questions. But not just any questions. You must ask the right questions at the right time. And this book provides a step-by-step, easy-to-follow program that does just that.With this proven, hands-on guide, you will learn to:--Penetrate more accounts--Establish greater credibility --Generate more return calls --Prevent and handle objections --Motivate different types of buyers--Develop more internal champions--Close more salesfaster--And much, much more
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