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The expert team of Michael Levy and Barton Weitz bring students a market-topping resource in their textbook Retailing Management, ISBN 9780073530024. One of the main objectives of this text is to expose students to the thrill and challenges of a career in retailing to better prepare them for a job in the field. A strategic approach is integrated with the...
The expert team of Michael Levy and Barton Weitz bring students a market-topping resource in their textbook Retailing Management, ISBN 9780073530024. One of the main objectives of this text is to expose students to the thrill and challenges of a career in retailing to better prepare them for a job in the field. A strategic approach is integrated with the most current coverage of strategies and decision-making processes needed in retail management. The text's effective organizational style revolves around a decision-making process which allows students to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are then broken down further into merchandise management decisions and store management decisions, modeled after those that would be necessary in a real-world retailing setting. Michael Levy and Barton Weitz effectively organize the concepts of Retailing Management across five sections and 20 chapters. Section 1 begins this book with an introduction to 'The World of Retailing.' Chapters in this section provide students with information on retail competition, the changing environment of retailing, customer buying behavior, as well as ethical and legal issues in retailing. Section 2 delves into 'Retailing Strategy' with coverage of retail market and financial strategy, retail organization and control, store location, and measuring retail location potential. 'Merchandise Management' is the topic of choice in section 3 with chapters looking at merchandise budget planning, assortment planning and control, pricing, buying merchandise, and the retail promotion mix. Section 4 is devoted to 'Store Management and Operations' with chapters discussing topics such as managing store employees and reducing inventory losses, managing customer service, retail selling, store layout, design, and visual marketing. The final pages are found in section 5 devoted to 'Systems Control' with a single chapter looking at integrated retail computer and distribution systems.
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