May 27, 2008 Receives Interactive Media Award For Outstanding Achievement

Interactive Media Awards (IMA) Recognizes User Friendliness and Online Experience of the E-Commerce Startup

San Jose, California May 27, 2008 -- is proud to announce that it has won the IMA's Outstanding Achievement Award in the E-Commerce category. The second highest honor bestowed by IMA, judges granted the award based on's ability to excel in every evaluation, representing a very high standard of planning, execution and overall professionalism in its category.

"We are very excited that is honored with this recognition," said Colin Barceloux, founder and CEO of "Our talented engineering and creative teams work diligently to create a productive, yet entertaining experience for our customers and visitors. We plan to add new features and experiences to our site regularly. This award will encourage us!", a startup company founded in 2006, gives people, especially students, the option of renting college textbooks rather than buying them. The company's customer base has grown consistently from quarter to quarter, at an average of 95%. The company also features the ability to extend or purchase rentals before they are due, letting customers customize the duration of their rental. A pioneer in online textbook rentals, continues to increase its website traffic at a rate of 183% quarter over quarter.


Founded in 2006, is the first online book rental service. replaces traditional bookstore sales with online book rentals for students at schools throughout the nation. Flexible rental periods and a hassle free return process save customers up to 75% off retail price. These savings, along with a large title selection, five convenient rental periods, and free return shipping spur the question Why Buy When You Can Rent?® Located in San Jose, California, is a Santa Clara County certified green business.