August 20, 2007 Shakes Up Textbook Market

Offering savings of 50 percent on books, no monthly fees, quick shipping, and flexible rental terms, gives students a much needed affordable alternative to paying top dollar for textbooks.

August 20, 2007, San Jose, CA –After a successful beta in 2006, is proud to announce the national launch of its innovative online book rental service. Initially focusing on the textbook market, shifts purchasing power to students. offers a sensible, money saving alternative to college bookstores' out-of-control prices and buy back promises that all too often don't deliver.

Students save an average of 50 percent off the cost of textbooks through This equals significant savings considering the price of textbooks costs students an average of $900 last year, according to the College Board. Textbook prices have also risen at twice the rate of inflation in the last two decades, according to the Government Accountability Office.

"Our mission is to make education more affordable for students," said Colin Barceloux, CEO and Founder of "By providing new or used textbooks, flexible rental periods and a simple return process, students can rent books at lower costs without having to purchase them at exorbitant prices."

The idea for, the first website to offer online book rentals, was born out of Barceloux's own frustrations with the process and cost of buying textbooks when he was a student at Santa Clara University just a few years ago.

Rental periods range from 30 to 125 days. There are no monthly fees, and shipping is available in three methods: ground, 2 day and next day. After finals, students mail the books back with a pre-paid shipping label, similar to online DVD rental programs. If a customer decides to keep a book, they simply pay the difference between the purchase price and rental cost.

With trusted partners and more than a million available titles, students need not worry about limited inventory or selection.'s intuitive interface lets users search by title, author or ISBN number. In addition to book rental, customers can also choose to buy books outright.

The company is also devoted to environmentally-friendly practices. It expects to significantly reduce waste and save paper by reusing books that would otherwise be thrown away or sit on shelves unopened. By re-renting books, hopes to reduce the approximately 20 million trees consumed a year by the US book publishing industry.

Students have already expressed excitement about using to get a better value on their 2007-2008 school year books. As a Kansas State student put it, "It will be nice not having to buy a textbook for $100, selling it back to the book store for $20 and having them resell the book for $90."


Based out of San Jose, California, is the first online book rental company servicing the $40 billion retail book industry. replaces traditional bookstore sales with online book rentals for customers nationwide. Their flexible rental periods and hassle free return process save their customers an average of 50% off retail. Their wide title selection, speedy delivery, and intuitive interface offer unparalleled convenience. For more information, contact Media Relations at