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Plunkett's Advertising & Branding Industry Almanac 2011: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
by:Jack W. Plunkett
PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2011Key Features:-Industry trends analysis, market data and competitive intelligence-Market forecasts and Industry Statistics-Industry Associations and Professional Societies List-In-Depth Profiles of hundreds of leading companies-Industry Glossary-Buyer may register for access to search and export data...
PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2011Key Features:-Industry trends analysis, market data and competitive intelligence-Market forecasts and Industry Statistics-Industry Associations and Professional Societies List-In-Depth Profiles of hundreds of leading companies-Industry Glossary-Buyer may register for access to search and export data at Plunkett Research OnlinePages: 551Statistical Tables Provided: 12Companies Profiled: 390Geographic Focus: GlobalA complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms.You will gain vital insights that can help you shape your own strategy for business development, product development and investments.-How is the industry evolving?-How is the industry being shaped by new technologies?-How is demand growing in emerging markets and mature economies?-What is the size of the market now and in the future?-What are the financial results of the leading companies?-What are the names and titles of top executives?Contents, Statistics, Forecasts and Analysis Include:Major Trends Affecting the Advertising & Branding Industry1) Media Consolidation and Globalization2) Online Advertising Becomes Targeted, Nears 17% of Total U.S. Advertising Market3) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention4) Targeted Online Advertising and Social Network Advertising Boost Revenues5) Google Dominates Online Video Advertising6) Broadband Market Nears 1 Billion Users7) Television Attempts to Evolve to Face New Challenges8) DVR Market Evolves/Time-Shifting Hurts Advertisers9) TV Over IP-TV Networks, Cable Companies and Web Sites Converge10) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar11) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated12) Newspapers and Magazines Face Difficult Times13) Billboards Go Digital14) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions15) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly16) Private Label Brands Boom17) Hispanic Market Gets Growing Advertising and Marketing Focus18) Ad Market in China BoomsAdvertising & Branding Industry Statistics1) Comparative Global Advertisement Revenue Figures by Type, 2006 & 20112) Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2005-20093) Annual U.S. Newspaper Advertising Expenditures: 1990-20104) Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2005-20095) Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2009-20106) Top 50 Magazine Advertisers, U.S., by Rate Card Reported Spending: 20107) Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2006-20098) Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2006-20099) Top 10 U.S. Web Parent Companies, Home & Work: February 201110) Top 10 Global Web Parent Companies, Home & Work: January 2011
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