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An introduction to managing health promotion programs, James McKenzie, Brad Neiger, and Rosemary Thackeray's Planning, Implementing, and Evaluating Health Promotion Programs: A Primer is now on its 5th edition, offering an extensive overview of the workings of health agendas. This edition teaches students practical and theoretical concepts and skills that...
An introduction to managing health promotion programs, James McKenzie, Brad Neiger, and Rosemary Thackeray's Planning, Implementing, and Evaluating Health Promotion Programs: A Primer is now on its 5th edition, offering an extensive overview of the workings of health agendas. This edition teaches students practical and theoretical concepts and skills that they need to manage health promotion programs, from the planning to the implementation and evaluation process. It and provides readers with streamlined information and up-to-date examples to illustrate different theoretical principles in community health care. Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, 5th Edition (ISBN 9780321495112) offers information on health education and educators, health promotion, and program planning. The book offers thorough discussion of the planning models, assessment of needs, as well as establishing the program's mission, goals, and objectives. Different theories and models that are often used in health promotion interventions are also discussed. Authors McKenzie, Neiger, and Thackeray discuss topics such as identifying and allocating resources, marketing, and different strategies of implementation. They also explain data analysis and reporting, along with the different designs and methods of evaluation. All three authors are experts in health promotion and education. Jim McKenzie is a recognized professor at Ball State University and Penn State Hershey. McKenzie was also the first to come out with a reference that integrates planning, implementation, and evaluation all in one extensive study. Brad Neiger is affiliated with the Brigham Young University, where he serves as the chair for the Health Science Department. Rosemary Thackeray also teaches at Brigham Young University and has primarily contributed to this edition's marketing chapter.
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