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The dynamic writing duo of Paul Cozby and Scott Bates join forces to provide students with a top-selling resource in their textbook entitled Methods in Behavioral Research, ISBN 9780078035159. This text integrates a strategic presentation and practical examples to provide students with thorough coverage of the methodology behind decision making. Various...
The dynamic writing duo of Paul Cozby and Scott Bates join forces to provide students with a top-selling resource in their textbook entitled Methods in Behavioral Research, ISBN 9780078035159. This text integrates a strategic presentation and practical examples to provide students with thorough coverage of the methodology behind decision making. Various effective features are boasted in this book including focused learning objectives, visually appealing graphics, as well as activities gauged to engage students in the application of concepts. Several updates have been made to this edition as well including a more extensive introduction of different research techniques in Chapter 4, expansive revision of the 'validity of measurements' section, and updated structural equations models. Paul Cozby and Scott Bates strategically organize the concepts of Methods in Behavioral Research across 14 succinct chapters. Chapter 1 begins with an introductory chapter on the 'Scientific Understanding of Behavior' with chapter 2 providing strategies for 'Where to Start.' Chapter 3 tackles various topics surrounding 'Ethical Research' followed by chapter 4 investigating the art of 'Studying Behavior.' 'Measurement Concepts' is the topic of choice in chapter 5 with 'Observational Methods' discussed in chapter 6 and a chapter entitled 'Asking People About Themselves: Survey Research' in chapter 7. Chapter 8 delves into 'Experimental Design' followed by chapter 9 providing strategies for 'Conducting Experiments.' Chapter 10 investigates 'Complex Experimental Designs' while chapter 11 examines 'Quasi-Experimental and Single-Participant Designs' and chapter 11 discusses 'Understanding Research Results: Description and Correlation.' The concluding pages of this book are devoted to chapter 13 providing strategies for 'Understanding Research Results: Statistical Inference' and chapter 14 discussing 'Generalizing Results.'
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