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Methods in Behavioral Research
Thoroughly updated with even more illustrations, focused objectives, and activities that encourage student interaction, the critically acclaimed textbook, Methods in Behavioral Research, is easily one of the best tools for teaching and learning essential techniques in systematic and investigative studies. This widely used and highly recommended book is...
Thoroughly updated with even more illustrations, focused objectives, and activities that encourage student interaction, the critically acclaimed textbook, Methods in Behavioral Research, is easily one of the best tools for teaching and learning essential techniques in systematic and investigative studies. This widely used and highly recommended book is one of the leading texts in its genre, providing a well structured sequence of learning (from planning to actually conducting the investigation). It teaches students all the key concepts, including how to use the scientific approach as well as the difference between applied and basic research. Now on its 10th edition, Paul Cozby's Methods in Behavioral Research (ISBN 9780073370224) starts off with an overview of behavioral research and the scientific method. It covers ethical research, behavioral studies, measurement concepts, and observational methods. Survey research is likewise discussed, followed by a chapter on experimental design, how to conduct experiments, and types of experimental designs (single participant and quasi experimental). The last chapters teach students how to understand and generalize findings. This textbook features helpful appendices, such as a compilation of statistical tables, statistical tests, and tips in research report writing (complete with a sample paper). Author Paul Cozby is a well-regarded professor at California State University. He received a PhD in psychology from the University of Minnesota and is an executive officer of the American Psychological Association. He has authored a good range of top selling books about psychology and behavior, including Using Computers in the Behavioral Sciences. He also co-edited the hugely popular book, Social Psychology.
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