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Master Internet Marketing: Use the Web like a Pro to Advertise, Promote & Market Your Small Business
by:Jack L Kunkel
Whether you cater to customers in your home town or across the ocean, you just can't afford to ignore the Internet. 250 million people use it daily to search for products and services. Customers no longer use the Yellow Pages to find what they're looking for; instead they "google" for it. If you're on a limited budget, (and what small business isn't?)...
Whether you cater to customers in your home town or across the ocean, you just can't afford to ignore the Internet. 250 million people use it daily to search for products and services. Customers no longer use the Yellow Pages to find what they're looking for; instead they "google" for it. If you're on a limited budget, (and what small business isn't?) forget newspaper ads and telemarketing. Mastering web marketing opens the door to amazing opportunities to reach your customers with almost no out of pocket expense. This book spells out in simple terms the many ways the Internet can help you increase your sales and build a rapport with customers who can provide you with repeat business for years to come. Position your buisness as unique in the minds of your customers Write web copy that turns browsers into buyers Optimize your website so customers can find it Use web advertising to bring customers to your web door within hours Put Social Networking techniques to use Use E-mail Marketing to maintain relationships with customers Set up, design and maintain your website on a shoestring budget If you're looking to increase your business on the Web, but are uncertain as to where to begin, this book is for you!
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