We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental up to 14 days – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
Mass Communication: Living in a Media World
by:Ralph E Hanson
Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students’ ability to be smarter consumers of media or think critically about the media’s role in today’s society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly...
Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students’ ability to be smarter consumers of media or think critically about the media’s role in today’s society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text that will save your students as much as $50. Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of: the role of social media in breaking domestic and international news stories; video games as a form of interactive media; the newspaper industry’s continuing financial woes; further consolidation of the media industry with the NBC/Comcast merger and the News Corporation’s purchase of the Wall Street Journal; public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics; and integrated marketing communication in the advertising chapter. UNIQUE FEATURES HELP REINFORCE THE BOOK’S APPROACH: Chapter-opening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone. Timelines place important media events in a broader historical context. Test Your Media Literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption. A marginal glossary helps reinforce learning of key concepts as students read. THE SEVEN TRUTHS “THEY” DON’T WANT YOU TO KNOW ABOUT THE MEDIA: 1. The media are essential components of our lives. 2. There are no mainstream media (MSM). 3. Everything from the margin moves to the center. 4. Nothing’s new—everything that happened in the past will happen again. 5. New media are always scary. 6. Activism and analysis are not the same thing. 7. There is no “they.”
WHAT'S BONUS TIME?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 12/19*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 8/8 (11PM PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.