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In Marketing Strategies for Competitive Advantage. Dennis Adcock focuses on those important competitive elements that lead to marketing success in todays market places. It considers the three issues of where, how and when to compete. The crucial aspect of achieving competitive success is analysed from two angles: first, relating to existing customers and...
In Marketing Strategies for Competitive Advantage. Dennis Adcock focuses on those important competitive elements that lead to marketing success in todays market places. It considers the three issues of where, how and when to compete. The crucial aspect of achieving competitive success is analysed from two angles: first, relating to existing customers and existing products, it explains how to develop appropriate competencies that will reinforce relationships that are already in place; second, looking into expeditionary marketing which explores how to develop and own new markets. Key features:The benefits of value-added partnerships and the long-term management of customers are consideredA chapter on relationship marketing and competitive advantage is includedNumerous examples from real-life situations are provided
WHAT'S BONUS TIME?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 12/19*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 8/8 (11PM PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
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