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Marketing Mayhem: Why Marketing Isn't Producing the Way It Used to
by:Herschell Gordon Lewis
What is Marketing Mayhem? In the simplest terms, it is the mindless marketing that has been draining profits, wasting productive energy, and creating strategic and tactical confusion in just about every type of business. Why is this happening? A few specifics are below. Mindless use of technology; Imaginative sterility; Misleading and confusing use of...
What is Marketing Mayhem? In the simplest terms, it is the mindless marketing that has been draining profits, wasting productive energy, and creating strategic and tactical confusion in just about every type of business. Why is this happening? A few specifics are below. Mindless use of technology; Imaginative sterility; Misleading and confusing use of language; Taking customers for granted; Want some examples of what Marketing Mayhem has done? We have more technology, analytical tools, and process than ever before. But: Sales and profits are down. Why? We supposedly know more than ever before about what buyers want. But: Customers are more sceptical and more alienated from us and more resistant to sales offers than ever before. We can choose from a ton of CRM software and hours of CRM seminars. But: The typical customer responds with the loyalty of a gnat. You can find more specifics on the pages of Marketing Mayhem. Even more important, you'll find answers to the problems that Marketing Mayhem creates-and you'll be entertained all along the way by the world's most productive copywriter and Direct Magazine's most popular feature columnist.
WHAT'S BONUS TIME?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 12/19*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 8/8 (11PM PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
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