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Marketing Effectiveness: Marketing effectiveness, Go to market, Marketing performance measurement and management, Return on marketing investment, Marketing, ... Marketing mix, Marketing mix modeling
by:Miller, Frederic P.
High Quality Content by WIKIPEDIA articles! Marketing effectiveness is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results for both the short-term and long-term.It is also related to Marketing ROI and Return on Marketing Investment (ROMI).
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.