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Marketing Communications: Interactivity, Communities and Content (5th Edition)
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. Itcombines breadth of coverage with a student-friendly style; and is an essential resourcefor Marketingand business degree students studying Marketing modules at undergraduateand postgraduate level. This new editionhas an...
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. Itcombines breadth of coverage with a student-friendly style; and is an essential resourcefor Marketingand business degree students studying Marketing modules at undergraduateand postgraduate level. This new editionhas an exciting and modern new design and is structured into6-parts: the first2sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and, new to this edition, Part 5 coversits emerging relationships with the media. Finally part 6 coversits connection tospecialaudiences. Offered with this new 5th edition at www.pearsoned.co.uk/fill are podcasts by the author, video cases that accompany each part, and direction to key adademic papers in marketing communications. Students and tutors can also share their marketing communications essays, thoughts, ideas, and favourite campaigns and papers.
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