We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental up to 14 days – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
The Dryden Press has brought together sixteen of the best and brightest authors in marketing to create the most cutting - edge text to hit the principles market in years. The premise behind Marketing: Best Practices was to combine the expertise of leading marketers into a principle text that offers the best of the best in every chapter. Each chapter is...
The Dryden Press has brought together sixteen of the best and brightest authors in marketing to create the most cutting - edge text to hit the principles market in years. The premise behind Marketing: Best Practices was to combine the expertise of leading marketers into a principle text that offers the best of the best in every chapter. Each chapter is penned by an authority from that particular field of marketing, many of whom are widely renowned inside the classroom and boardroom for their marketing acumen. This revolutionary new text combines the best practices from every area of marketing - from advertising to services, consumer behaviour to retailing, international to technology. Serving as the consulting editor, Hoffman has ensured that the valued expertise of the 16 authors is presented in a consistent and uniform manner. Features: * A real-world emphasis is incorporated into every element of the text, from examples and applications to exercises and cases. * The text and package alike emphasize careers, giving students insight into the marketing opportunities available on the other side of graduation. Each chapter features a Careers box, spotlighting a career related to the chapter. * A technology focus is integrated throughout the text and package as well. A unique Chapter 15 is devoted to Internet Marketing. Internet & Technology boxes are featured in each chapter, integrating chapter concepts with current Internet/technology news. * As a group, the authors of Marketing: Best Practices account for more than 362 years of teaching experience at 62 universities, earning 39 teaching awards. They have published 112 books and more than 942 articles. This text is a leader in every chapter.
Out of Stock
We're fresh out of that one today.
So sorry. Try back another time as our inventory fluctuates daily.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.