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Managerial Economics & Business Strategy ISBN 9780073375960 continues to be one of the leading textbooks in managerial economics. It was written for intermediate-level college students majoring in management, economics, and business courses, and is also suitable for gradiate-level students looking for a comprehensive research reference in this niche....
Managerial Economics & Business Strategy ISBN 9780073375960 continues to be one of the leading textbooks in managerial economics. It was written for intermediate-level college students majoring in management, economics, and business courses, and is also suitable for gradiate-level students looking for a comprehensive research reference in this niche. Author Michael Baye integrates old and traditional techniques with the new trends and tools in business economics to create an engaging reference backed by real-world examples. The book is divided into 14 chapters and covers the fundamentals of managerial economics, demand and supply, quantitative demand analysis, and the theory of individual behavior. The chapters on the production process and costs and the organization of the firm are some of the clearest ever written in this niche so far. Students using this book will easily learn how to manage competitive, monopolistic, and monopolistically competitive markets; they will also understand basic oligopoly models, game theory, pricing strategies, and the economics of information. This handy reference integrates case studies and the handy supplement, A Manager's Guide to Government in the Market Place. Apart from students and instructors, professionals will also find Managerial Economics & Business Strategy very useful. This book not only provides solid information on managerial economics but also persuades readers to become more analytical. A study guide as well as a website with PowerPoint presentations, key terms, applications, and flashcards are provided. Instructors are given a test bank and lecture manual with PowerPoint slides. They also have exclusive access to additional cases for further classroom discussions.
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