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An Introduction to Business is the only source written specifically for an introductory business course that uses the Foundation™ online business simulation program offered by Capsim Management Simulations Inc. This updated text provides a framework for understanding essential business processes while using the simulation. It demonstrates how the private...
An Introduction to Business is the only source written specifically for an introductory business course that uses the Foundation™ online business simulation program offered by Capsim Management Simulations Inc. This updated text provides a framework for understanding essential business processes while using the simulation. It demonstrates how the private enterprise system and the businesses that participate in that system provide value for customers, clients, and society through the products and services they offer. The sixth edition includes updated chapter information and extensive exercises that complement the Foundation simulation. In addition, sidebars contain real-world business scenarios that accompany and further illustrate key learning points in the text. The Foundation simulation places students in the position of making business management decisions for a company in a competitive environment, while An Introduction to Business guides them through the key content areas of marketing, accounting, finance, and production. It also addresses legal and regulatory topics and describes the basic forms of business. The objective is to offer an interactive and interesting way to learn about business basics with a content-rich guide. Using An Introduction to Business in conjunction with the simulation has been proven to help students understand and appreciate the role business plays in our economic system and society.
WHAT'S BONUS TIME?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 12/19*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 8/8 (11PM PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
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