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International Business: The Challenges of Globalization (4th Edition)
by:John J. Wild, Kenneth L. Wild
Lively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read on and learn. International Business: The Challenges of Globalization is...
Lively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read on and learn. International Business: The Challenges of Globalization is the fastest growing international business book available today. It presents international business in a comprehensive, yet concise framework. Recent, real-world examples and engaging feature boxes really do bring the concepts of international business to life for readers. User feedback reveals that the reason this book is so popular is that it offers a fresh approach to international business that responds to the readers' requests and needs. A main goal in this third edition is to continue the progress made in the previous two—delivering the most readable, current, and concise international business book on the market. A must-read for anyone involved in International Business.
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