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The highly recommended International Business: The Challenge of Global Competition w/ CESIM access card boasts up-to-date case studies and business statistics compiled by authors who have a firsthand experience in managing and growing businesses in the international level. It discusses the nature of international business, cooperation among nations,...
The highly recommended International Business: The Challenge of Global Competition w/ CESIM access card boasts up-to-date case studies and business statistics compiled by authors who have a firsthand experience in managing and growing businesses in the international level. It discusses the nature of international business, cooperation among nations, international environmental forces, and the organizational environment. The authors successfully explain the rapid changes in global markets, international trade and foreign direct investment, theories of international trade and investment, dynamics of international institutions, understanding the international monetary system, and cultural forces. International Business: The Challenge of Global Competition w/ CESIM access card (ISBN 9780077318833) covers natural resources and environmental sustainability, economic and socioeconomic forces, international competitive strategy, assessing and analyzing markets, export and import practices, marketing internationally, and organization design and control. It also features sections on human resource management, financial management, and global operations and supply chain management. This 12th edition now comes with a new video collection. More importantly, this edition offers access to the revolutionary CESIM tool, which is an international business simulation company and an excellent learning aid that lets students apply what they have learned, get a glimpse into the real world, as well as sharpen their critical thinking skills in preparation for actual work. Authors Donald Ball, Michael Geringer, Michael Minor, and Jeanne McNett are experts in marketing, global strategy, law, finance, and international management, and have written several top-selling management books. Professor Geringer teaches at the California Polytechnic University, Minor at the University of Texas and McNett at Assumption College.
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