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The authoring geniuses of John J. Wild and Kenneth J. Wild team up to provide college and university students with a wonderful resource for purchase or rental with their textbook International Business (6th Edition), ISBN 9780132555753. This book boasts an easy-to-follow and creative presentation of concepts revolving around international business,...
The authoring geniuses of John J. Wild and Kenneth J. Wild team up to provide college and university students with a wonderful resource for purchase or rental with their textbook International Business (6th Edition), ISBN 9780132555753. This book boasts an easy-to-follow and creative presentation of concepts revolving around international business, including the influence of the global credit crisis and recent recession on international business, as well as the critical role of emerging markets in today's global marketplace. The inclusion of relatable examples and appealing features make concepts easier to understand and apply and the innovative online tool, 'myIBlab' provides students and instructors with an exceptional array of additional features. Interactive tools that can be accessed include assessments, reporting, as well as personalized study. John J. Wild and Kenneth J. Wild strategically organized the concepts of International Business (6th Edition) into five sections and 16 chapters. Part 1 presents readers with coverage of the 'Global Business Environment' discussing international business today. Part 2 provides information surrounding 'National Business Environments' with chapters devoted to culture in business, politics and law in business, and economic systems and development. Part 3 delves into 'International Trade and Investment' with information presented on business-government trade relations, foreign direction investment, and regional economic integration. 'The International Financial System' is examined in part 4 with time spent discussing international financial markets and monetary systems. The final section, part 5, tackles the subject of 'International Business Management.' These concluding chapters present coverage of planning, organizing, and analyzing international operations and opportunities, selecting and managing entry modes, as well as hiring and managing employees.
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