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How To Market, Advertise And Promote Your Business Or Service In A Small Town
by:Thomas C. Egelhoff
There are more than 50 million small businesses located in small towns across the country and around the world. Many small towns don't have marketing or advertising agencies available to help a "Mom and Pop" business. And, in many cases, small business owners couldn't afford them even if they were available. "How To Market, Advertise And Promote Your...
There are more than 50 million small businesses located in small towns across the country and around the world. Many small towns don't have marketing or advertising agencies available to help a "Mom and Pop" business. And, in many cases, small business owners couldn't afford them even if they were available. "How To Market, Advertise And Promote Your Business Or Service In A Small Town," was written to fill that void. At long last, there is a road map available to help the small town business owner travel the road to success and avoid passing through failure. As Dr. Mike Reilly, Prof. Of Marketing, Montana State University says, "I can bluntly say, as a marketing professor for over 20 years, that this is the most practical and usable help for people to market small businesses in small towns that I've ever seen." It's the first marketing and advertising book written specifically for small town business owners everywhere. It contains a 10 point, step-by-step marketing plan designed to capitalize on the advantages and disadvantages of small towns. Also included are sections on: small town success principles, home based marketing and advertising success principles, small town advertising secrets and small town promotion tips. Confused about where and how to advertise? You won't be after studying the detailed comparison of the strengths and weaknesses of; Radio, TV, Direct Mail, Newspapers, Yellow Pages, Magazines and the Internet. Want to know how to get some free publicity? You'll learn the four things you should do immediately to start generating news about your business. Open the book to any page, begin reading, and you'll get a mini-marketing and advertising seminar to help your small town business succeed.
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