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High-Performance Interactive Marketing
High-Performance Interactive Marketing distils Chris Ryan's two-plus decades of making practical use of marketing technology. The book gives you both the high-level, big-picture strategy with chapters on: --Disintermediation and the Changing Role of Marketing and Sales --Bridging the Gap between Marketing and Sales --The Impact of Infomediaries and...
High-Performance Interactive Marketing distils Chris Ryan's two-plus decades of making practical use of marketing technology. The book gives you both the high-level, big-picture strategy with chapters on: --Disintermediation and the Changing Role of Marketing and Sales --Bridging the Gap between Marketing and Sales --The Impact of Infomediaries and Portals --The New Communications Model --E-Branding and Positioning as well as chapters on the day-to-day tactical tools: --Creating and implementing Successful Web Events --Heuristic Marketing Techniques --Using Marketing Automation --Tactics for Interactive Television and, of course, much more. In brief: High-Performance Interactive Marketing that will help you market and sell more product and build stronger customer relationships more effectively and efficiently.
WHAT'S BONUS TIME?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 12/19*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 8/8 (11PM PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
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