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by:Mike W. Peng
Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS is the first truly global global business book to answer the big question, "What determines the success and failure of firms around...
Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.
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