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Using a ‘learn by example' approach, Excellence in Business Communication (9th Edition) - ISBN 9780136103769 (published by Prentice Hall) is a comprehensive resource for students who want to learn practical methods of using communication as a means of promoting services, organizations, and products. Authors John V. Thill and Courtland L. Bovee concentrate...
Using a ‘learn by example' approach, Excellence in Business Communication (9th Edition) - ISBN 9780136103769 (published by Prentice Hall) is a comprehensive resource for students who want to learn practical methods of using communication as a means of promoting services, organizations, and products. Authors John V. Thill and Courtland L. Bovee concentrate on teaching students how to properly relay information effectively to increase profit or attain organizational goals, using real-life examples. There are thorough explanations on how messages can be conveyed well using different channels like television, radio, print, and the internet. Numerous case studies are integrated into all the 18 chapters, which cover everything from how to communicate effectively down to giving speeches and oral presentations. The updated models on planning long reports, intercultural communication, and interviewing are realistic and relevant to today's standards, giving students a clear idea of how classical theories can be applied to modern communication channels. Social media and its role are also covered, along with helpful information on communicating through technology. John V. Thill and Courtland L. Bovee also shed light on how social channels and technology can influence the future of business communication, as well as possible careers in the field. Excellence in Business Communication (9th Edition) teaches students how to be persuasive writers and speakers, devoting chapters to writing direct requests, bad-news messages, and how to become better listeners. Sections on writing persuasive essays, bad news, and goodwill messages have been updated. The comprehensive appendix section contains guides on proper layout and format of business documents, plus grammar basics. By the end of this book, students should be able to see understand business communication as the lifeblood of making a sale. More importantly, they should have developed the communication and persuasion skills necessary in the real corporate world.
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