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The varying backgrounds and professional experiences of Kenneth Laudon and Jane Laudon prove to be a worthy combination as they offer students an in-depth resource in their textbook Essentials of MIS (9th Edition), ISBN 9780136110996. Directed at business school students, the focus of this book is to provide readers with a glimpse into how today's...
The varying backgrounds and professional experiences of Kenneth Laudon and Jane Laudon prove to be a worthy combination as they offer students an in-depth resource in their textbook Essentials of MIS (9th Edition), ISBN 9780136110996. Directed at business school students, the focus of this book is to provide readers with a glimpse into how today's business use various information technologies. Information systems are one of the most significant tools used by business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. Students will experience the most comprehensive coverage of each of these foundational facets of information systems used in today's business arenas. This latest edition boasts various new features including opening, closing, and 'Interactive Session' cases as well as thoroughly updated text, figures, tables, and cases. Kenneth Laudon and Jane Laudon integrate 12 all-inclusive chapters in their organizational efforts of Essentials of MIS (9th Edition). This book begins with chapter 1 discussing 'Business Information Systems in Your Career Chapter' followed by chapter 2 devoted to 'Global E-Business: and Collaboration.' Chapter 3 provides information on 'Achieving Competitive Advantage with Information Systems Chapter' while chapter 4 delves into 'IT Infrastructure: Hardware and Software.' 'Foundations of Business Intelligence: Databases and Information Management' is the focus of chapter 5 followed by Telecommunications, the Internet, and Wireless Technology' presented in chapter 6. Chapter 7 tackles 'Securing Information Systems Case 1: IBM Zone Trusted Information Channel (ZTIC)' with chapter 8 exploring 'Achieving Operational Excellence and Customer Intimacy: Enterprise Applications.' Chapter 9 presents coverage of 'E-Commerce: Digital Markets, Digital Goods' followed by chapter 10 focusing on 'Improving Decision Making and Managing Knowledge.' 'Building Information Systems and Managing Projects is discussed in chapter 11 and the book is concluded with 'Ethical and Social Issues in Information Systems' presented in chapter 12.
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