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Essentials of Health Care Marketing
by:Eric N. Berkowitz
University of Massachusetts, Amherst. Textbook for health administration students on the how and what of marketing health care. Main topics are the marketing process, understanding the consumer, and the marketing mix.
WHAT'S BONUS TIME?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 12/19*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 8/8 (11PM PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
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