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Essentials of Business Communication (with www.meguffey.com Printed Access Card)
by:Mary Ellen Guffey
Renowned for its streamlined how-to approach, Essentials of Business Communication by Mary Ellen Guffey remains one of the most engaging resources in this niche, offering a complete learning package – a workbook, handbook in grammar and mechanics, and a website. It covers writing essentials (like grammar and punctuation) while also teaching important...
Renowned for its streamlined how-to approach, Essentials of Business Communication by Mary Ellen Guffey remains one of the most engaging resources in this niche, offering a complete learning package – a workbook, handbook in grammar and mechanics, and a website. It covers writing essentials (like grammar and punctuation) while also teaching important skills in structured writing, especially for memos, emails, reports, letters, and resumes. The author has updated this edition with solid advice on how to build workplace skills, along with an extensive chapter on new media like electronic messages and other digital technology advances. Other topics covered include persuasive writing, data reporting, and how to handle negative or special messages. Essentials of Business Communication (with www.meguffey.com Printed Access Card) ISBN 9780324588002 covers the foundations of communication and communication skills, as well as planning, composing, and revising business messages. It devotes chapters to electronic messages, memorandums, as well as positive, negative, and persuasive messages. There is an entire section on data reporting and how to create and deliver informal and formal reports. The last two units talk about professionalism, teamwork, and ethics, as well as employment communication – from creating resumes and cover letters to interviewing and following up. Author Mary Allen Guffey has taught courses on business English and communication for the past 30 years. She has authored a long list of internationally recognized and market-leading references, including Business Communication: Process and Product. Dr. Guffey maintains a widely-read newsletter and has developed a wide range of teaching materials that aid fellow instructors in teaching business communication courses.
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