We strive to deliver the best value to our customers and ensure complete satisfaction for all our textbook rentals.
You can return your online books for any reason within our refund period – no questions asked.
Every order is available for express shipping, and return shipping is always free.
You'll be happy with the quality of your books (or we'll ship you another one on our dime).
You can extend your rental up to 14 days – at the same cheap daily rental rate.
If you decide to keep the book it will never cost more than the purchase price.
As always, you have access to over 5 million titles. Plus, you can choose from 5 rental periods, so you only pay for what you’ll use. And if you ever run into trouble, our top-notch U.S. based Customer Service team is ready to help by email, chat or phone.
Supplemental materials are not guaranteed for used textbooks or rentals (access codes, DVDs, workbooks).
Entrepreneurship from Creativity to Innovation: Effective Thinking Skills for a Changing World
by:Edward Lumsdaine, Martin Binks
Entrepreneurship from Creativity to Innovation is a unique guide for students, potential entrepreneurs and inventors, business managers, team leaders, or anyone seeking to become a more successful problem solver and innovator. It focuses on the thinking and problem solving skills needed to succeed in our rapidly changing, high-tech world. Entrepreneurial...
Entrepreneurship from Creativity to Innovation is a unique guide for students, potential entrepreneurs and inventors, business managers, team leaders, or anyone seeking to become a more successful problem solver and innovator. It focuses on the thinking and problem solving skills needed to succeed in our rapidly changing, high-tech world. Entrepreneurial thinking will enable you to cope with uncertainty and behave with greater flexibility in your professional and personal life — these skills are for everyone! Learning is reinforced through application to communication, teamwork, and entrepreneurship, which in turn will enhance your understanding of innovation — a valuable skill sought by employers who recognize the ability to innovate as a key for remaining competitive in the global marketplace. Also, at a time when traditional jobs are disappearing, you will be more likely to recognize and profit from new opportunities. Part One of this book presents a holistic view of entrepreneurship and its links to creativity and innovation. You will be introduced to the Herrmann thinking styles model, the creative problem solving model and the Pugh method for developing optimized solutions. In Part Two, you will learn to apply these thinking tools to the product development process, from finding a consumer need and then synthesizing creative ideas down to a "best" concept or solution which can be protected with a patent. Part Three shows how you can apply these tools to business development — it also provides an overview of resources that are available to entrepreneurs for business startup. Part Four discusses leadership and management strategies for a startup enterprise. It presents the four crucial pillars needed to sustain organizational innovation for growth and profitability: development of everyone's thinking skills; their application by cross-functional teams at the project level; their integration at the organizational level by management; with open communication linking everyone in the enterprise.
Out of Stock
We're fresh out of that one today.
So sorry. Try back another time as our inventory fluctuates daily.
Since launching the first textbook rental site in 2006, BookRenter has never wavered from our mission to make education more affordable for all students. Every day, we focus on delivering students the best prices, the most flexible options, and the best service on earth. On March 13, 2012 BookRenter.com, Inc. formally changed its name to Rafter, Inc. We are still the same company and the same people, only our corporate name has changed.