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Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns
by:Herschell Gordon Lewis
E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective...
E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: * Adapting mass-market messages to this one-to-one medium * Strategies for increasing mailing frequency without increasing ""opt-outs"" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response -- and those that guarantee rejection At last, a book full of hard-boiled e-marketing tips to replace unproven theories!
WHAT'S BONUS TIME?
Normally, new semester rental orders are exactly 125 days.
With “Bonus Time” you can order early and get a FREE extension until 12/19*.
It’s our little way of rewarding you early renters for planning ahead.
But do hurry. The “Bonus Time” offer runs out on 8/8 (11PM PST).
* It can take up to 24 hours for the extension to appear in your account after you receive your textbooks.
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