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Easy Small Business Marketing: 91 Easy and Low-Cost Ways to Market, Promote and Advertise Your Small Business
by:Sarah Emily Jones
Easy Small Business Marketing: 91 Easy and Low-Cost Ways to Market, Promote and Advertise Your Small Business will show you how creative marketing, free publicity and strategic deal-making can bring you a constant flow of new leads for very little investment. These ideas have been proven to work time and again and are based on the expertise of marketing...
Easy Small Business Marketing: 91 Easy and Low-Cost Ways to Market, Promote and Advertise Your Small Business will show you how creative marketing, free publicity and strategic deal-making can bring you a constant flow of new leads for very little investment. These ideas have been proven to work time and again and are based on the expertise of marketing experts who've sold over $18,120,000 worth of products and services. -How to virtually guarantee your direct mail envelope will get opened -An extra spend of just $0.10/lead can boost your response by several multiples... here's how -How one "stone and mulch" company gets more people to read their ads... by making them harder to read -When networking and at seminars: why you shouldn't make a full-blown pitch if you want to clinch the sale -Trade shows: The easiest way to get such a strong "buzz" around your booth that people will go out of their way just to see what you're offering -The quickest, easiest way to get a customer to make another purchase... without spending a penny on advertising -Why it's a mistake to try to sell at a trade show (and the tool you can use that will do all the selling for you) -A little-known way to mail a sales letter to a red-hot prospect... for free -How to use "bargain psychology" to get your customers to spend more money -Warning! The "church" lead-generation technique is a little controversial... but it works -How a Manhattan restaurant makes its patrons feel special... by treating them with worse customer service -A priceless secret for running contests (used by a famous marketing expert) that makes all your new leads feel good... and gives you a natural "excuse" to start pitching to them -Why an elegantly-designed business card is probably losing you sales -The odd connection between Buckingham Palace guards and a Mexican holiday resort for fat people
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